What do we do?
Tractive develops electronics products for pet owners and their four-legged friends. Core products are GPS-based pet tracking devices that allow pet owners to find their dogs and cats using their smartphones and pet activity tracking products.
How do we conquer the world?
The company was founded in late 2012 and has launched several hardware products with many accessories and more than 10 apps for iOS, Android and Windows Phone since then. Today, Tractive has customers in over 80 countries and is selling in online and offline retail.
The Social Pet Network apps and website Tractive Photos (tractive.com/photos) allows pet lovers to upload and browse through an endless stream of pet pictures. Since its launch in mid-2013 hundreds of thousands of photos have been uploaded and shared with the community.
Who is helping us?
A passionate team with a great track record works together with Business Angels such as the founders of Runtastic (Rene Giretzlehner, Florian Gschwandtner, Christian Kaar and Alfred Luger), former LeMans Racer Harold Primat and of course, Hansi Hansmann.
Only a few markets have grown in two-digit percentage points over the last 10 years, the pet accessories market being one of them. The number of pet owning families and number of pets per family is steadily increasing. A great market for a young and ambitious company. And of course, because we are passionate about pets.
Facts & Figures