What do we do?
RENÉSIM defines the fine jewellery experience of the 21st century: approachable, individual and sustainable.
How do we conquer the world?
The market for fine jewellery in developed countries is very large and at the same time crowded with suppliers of all flavors and sizes. Mainly, customers can choose between the large highstreet brands and small, specialized family-owned businesses. RENÉSIM offers an alternative for the rapidly growing number of people who understand the hollowness behind the promises of brands who manufacture in low-cost cost countries and spend the largest part of their revenue on marketing, as well as those who do not want to use up their time finding local goldsmiths who understand what they really want.
How are we achieving this?
We make shopping for jewellery a pleasant and relaxed experience. Our customers can customize their diamond jewellery – such as engagement rings – from an almost endless array of diamonds which are sourced directly from international diamond market places in order to enable a most personal choice as well as an attractive price. Customers can order online, by telephone or in person in our store at the heart of Munich. Through our high-end website and personal contact with our excellent staff, customers enjoy a friendly, down-to-earth, yet high-class shopping experience across all channels. At the end of the process, they receive masterpieces of jewellery, tailored to their very personal wishes, handmade in the region from 90% sustainable gold, with an excellent value for money.
What does RENÉSIM mean?
It comes from René Sim Lacaze, an outstanding jewellery designer in mid-20th century Paris, whose skill and legacy have been an inspiration to us from the outset.
Facts & Figures
Launch: April 2010
Users: >1 Mio.